Frete.com announces the launch of its Frete Agro Advisory Board, composed of leaders in agribusiness truckload freight, with the goal of addressing the sector's key challenges and directly influencing Fretebras innovation journey within the Brazilian economy.
Made up of top-level executives — founders, presidents, and CEOs — the board will meet in person twice a year to discuss current market dynamics, anticipate trends, and identify new demands or potential barriers that may impact the efficiency and competitiveness of freight transportation in the agribusiness sector.
Federico Vega, founder and CEO of Frete.com, highlights the strategic importance of the initiative: “The board was created from our belief that the best decisions come from listening to those on the front lines. That's why we're creating this space for meaningful exchange with the people who live and breathe agribusiness every day.”
The initiative aims to benefit the entire agribusiness freight transportation ecosystem in Brazil. “Agribusiness is essential to Brazil's economy, and freight transportation is one of the key links sustaining this value chain. Our goal is to build smarter, more sustainable solutions that are truly aligned with the realities of the field,” Vega concludes.